Published: Sat, July 13, 2019
Tech | By

Google is giving social networking another try with Shoelace

Google is giving social networking another try with Shoelace

After numerous high-profile failures in the likes of Orkut, Google Allo, Google Wave, Google+, the search giant is trying its hands again at social networking with its latest app known as "Shoelace". Maybe, or maybe not, because this isn't the first time Google has attempted a hyperlocal event-based social network. In addition, Shoelace will surface events that you might be into. It is now available only to 'select communities' in New York City, and users must have an active Google account to sign in.

Once users have listed their interests, it will recommend some hand-picked local activities, which it calls "Loops". Unlike most social networks, the core idea behind Shoelace seems to be focused on meeting new people in person, not necessarily just online.

Google might not have succeeded in building a successful social networking platform inspite of several attempts, but that isn't apparently stopping the company from giving it one more shot anyway. Not unlike a dating site, users are then "tied" together based on their interests, " like two laces on a shoe".


If you don't like the look of the events on offer, you're also welcome to create your own, and invite other people to join you. "This will help us determine what works and what doesn't as we work to make the app available to more people".

Shoelace supports iOS v11.0 users and Android devices v8.0 and newer, and requires an active Google account to log in. But we may be dealing with a lot of human curation to handpick the activities that you and your "crew" can do. For example, Shoelace's moderators will try to ensure that content added to the app aligns with its "House Rules" and community standards.

While Google says it plans to eventually bring Shoelace to cities around the U.S., there seems to be no immediate thoughts of launching the service internationally.

Like this: