Published: Sun, August 11, 2019
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SoulCycle responds to investor’s Trump fundraisers, calls for boycotts

SoulCycle responds to investor’s Trump fundraisers, calls for boycotts

Trump spoke to reporters on the South Lawn of the White House as he was leaving to attend the closed-door luncheon at the Southampton, N.Y., home of Stephen Ross, the billionaire owner of the Miami Dolphins and chairman of the Related Cos., the parent company of SoulCycle and Equinox.

Ross runs a non-profit with a mission statement to "educate and empower the sports community to eliminate racial discrimination, champion social justice and improve race relations", a statement that Stills points out as at odds with Trump's values. "The one thing I said to Kenny was - I understand kind of where Kenny is coming from".

Trump's line speaks to the tack Ross has taken since backlash arose around the fundraiser that sold tickets ranging from $100,000 to $250,000. There's got to be more communication, more conversation, more communication if we want to really make change.

On Wednesday, #BoycottEquinox and #BoycottSoulCycle began trending on Twitter after reports that Ross would be hosting a fundraiser for Trump at his Hamptons mansion on Friday. "And I wish he would have done that".

Stills claims to have received five to 10 death threats in the 24 hours since releasing the tweet. He also dealt with death threats while protesting police brutality and racial inequality during the national anthem before games in the past. "While some prefer to sit outside of the process and criticize, I prefer to engage directly and support the things I deeply care about", the statement read.


Stills said Thursday he considered his remarks about Ross and activism "God's work", and that he was not concerned about potential punishment from the league or his team.

On Thursday, Stills doubled down on that argument. "I fucking hate him", said Chang. "I can't just ask them to follow what I think, so I think I will respect their choices", she said. It's never been about politics.

SoulCycle and Equinox also issued statements distancing themselves from Ross and reiterating their belief in "diversity, inclusion, and equality".

Stills, Carolina Panthers safety Eric Reid and Dolphins receiver Albert Wilson are the three active players who protested social injustice and systematic racism in 2018 by kneeling during the anthem.

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