Published: Wed, August 14, 2019
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NFL Hires Jay-Z To Consult On Live Music & Social Justice

NFL Hires Jay-Z To Consult On Live Music & Social Justice

According to Jason Reid of The Undefeated, Shawn "Jay-Z" Carter's entertainment company, Roc Nation, has agreed to "lead the league's endeavors in music and entertainment." Black entertainers including JAY-Z and Rihanna have turned down the gig in the past in support of Kaepernick.

In an interview at Roc Nation's NY offices, Jay-Z told The Washington Post: "I think we have autonomy".

While the partnership gives Jay-Z a role in selecting and producing the country's most-watched music performance - the 12-minute Super Bowl halftime show is seen by more than 100 million people each year - it also brings the risk of being seen as co-opted and neutralized by an organization he once criticized.

This new partnership is controversial because Hov is a supporter of Colin Kaepernick, who has been blackballed by the NFL. "The NFL and Roc Nation share a vision of inspiring meaningful social change across our country".

Through the partnership, Roc Nation will choose entertainers to perform in National Football League content throughout the season, and Jay-Z, whose given name is Shawn Carter, said he believes the agency will have freedom in its choices and have "autonomy". He joined Kaepernick in a collusion lawsuit against the league. This practice infuriated a portion of the NFL's fan base - including President Donald Trump, who urged the league's owners not to employ players who protested during the anthem - and when Kaepernick became a free agent in 2017, he soon discovered no teams would sign him.

"We don't want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better", Goodell said.

"The N.F.L. has a great big platform, and it has to be all-inclusive", Jay-Z said in an interview this week.

Roc Nation declined to comment on the partnership but is expected to address the media on Wednesday.

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