Published: Wed, September 11, 2019
Economy | By

Wendy's To Launch A Breakfast Menu Next Year

Wendy's To Launch A Breakfast Menu Next Year

[Photo via Wendy's] Currently, Wendy's breakfast is available in 300 test markets and is slated to become available nationwide in 2020.

The Frosty-ccino: Cold-brew coffee mixed with either chocolate or vanilla Frosty cream. Along with these breakfast menu items, Wendy's will also offer a Honey Butter Chicken Biscuit. Wendy's could use the boost. Wendy's said it and its operators plan to hire about 20,000 workers across the country to support the additional daypart.

Several of Wendy's competitors have revamped their breakfast menus within the past year to some success.

Wendy's is making another run at breakfast.

In 1985, the fast-food company launched a much-heralded breakfast campaign in 3,000 plus stores.

The launch will provide "incredible growth opportunities", Todd Penegor, president and CEO of The Wendy's Company, said in a statement.

Competition in the breakfast category has been heating up in the fast-food industry.

So far, Wendy's entrance into the breakfast wars is making some investors feel nauseous: The company's stock fell 9% on Tuesday - on pace for its worst day in almost six years.

"Launching breakfast in our US restaurants nationwide provides incredible growth opportunities", said Todd Penegor, President and CEO of The Wendy's Company. In February, the company expanded with "Made to Crave" options. Next year all stores will be offering breakfast sandwiches, coffee and more.

Wendy's dropped some major news in August when it announced the return of its beloved spicy chicken nuggets.

McDonald's, on the other hand, has been scaling back its all-day breakfast offerings at select franchises.

Dunkin' Donuts, a chain more customers might naturally associate with breakfast, has experimented with a wide range of different items, too, including breakfast sandwiches and bowls.

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