Published: Sat, October 12, 2019

'Jesus shoes' filled with holy water sell out in one minute

'Jesus shoes' filled with holy water sell out in one minute

"Jesus Shoes" are basically distinctive pair of white Nike Air Max 97s, manufactured by a Brooklyn-based creative label MSCHF, Fox News reported on Wednesday.

"We were wondering, what would a collab with Jesus Christ look like?"

As well as the holy water in the soles, the shoes are scented with frankincense and feature a crucifix in the laces, as well as a spot of red on the tongue to represent the blood of Christ.

The shoes originally retailed for a whopping $1,425USD, but are being re-sold for at least $2,499USD, with prices spiking up to 8x the RRP. Nike is not affiliated with the redesigned shoe. Fortunately, Greenberg has a friend living in Israel, who agreed to retrieve one gallon of water from the Jordan River - where, per Christian tradition, Jesus was baptized - and ship it to NY.

"So we wanted to make a statement about how absurd collab culture has gotten".


The bottoms of the shoes are also dyed a reddish tint to mimic the shoes worn by Popes long ago.

According to Fox News, the religiosity of the footwear is further enhanced by the presence of the Bible verse Matthew 14:25, which describes the moment Jesus walked on water. The shoes are now being resold for over $3,000.

Newly-released Nike "Jesus Shoes" - filled with actual holy water in the soles - sold out in mere minutes after they hit the shelves on Tuesday morning.

The completed product was sent to a handful of Instagram influencers and rapper A$AP Rocky, but Greenberg believes they went viral due to "sneaker heads" obsessively following the product tease online.

MSCHF told Yahoo new products and concepts will come out every second and fourth Tuesday each month.

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