Published: Sat, November 09, 2019
Tech | By

Apple's New Privacy Pages are way too simple to understand

Apple's New Privacy Pages are way too simple to understand

For the fourth year in a row, Apple has updated its privacy pages. I was happy to see that Apple included clear information about its policies on listening to Siri recordings (and how you can delete that information), but I was disappointed that the company didn't say anything new to clear up the recent controversy about how Safari checks URLs against blacklists from companies like Google and Tencent. Apple's new pages still lead with a generic statement about privacy, but it's now much easier to understand what each app does to protect your privacy on an app-by-app basis. They're a lot simpler to peruse, giving you a chance to skim through a rundown of every Apple applications to perceive what everyone does to ensure your own information. Although there have been plenty of white papers and technical documents published, these were harder to find and usually not written with the less technical reader in mind.

It's not uncommon for users to skip reading an app's privacy policy because it's too long and jumbled. "At Apple, it's also one of our core values". Features like Intelligent Tracking Prevention, which Safari uses to prevent adverts tracking users from site to site, and location services which don't associate your position with an Apple ID, have been well discussed on-stage at Apple events, but it's questionable whether most iPhone or Mac users are actually aware of them.

Numerous new privacy enhancements were announced earlier as part of Apple's iOS 13 software update for iPhones.


Photos: The Photos app uses machine learning to organize photos right on your device.

Apple also points out that it doesn't track what you read in Apple News, it doesn't track what you buy with Apple Pay, and that information in the Health app is very privately and securely stored, and that its new Sign in with Apple feature in iOS 13 helps you securely and quickly sign into apps and websites while sharing as little information as possible.

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