Published: Tue, September 15, 2020

Macy's Announces Plans for Modified Thanksgiving Day Parade Made for Television Only

Macy's Announces Plans for Modified Thanksgiving Day Parade Made for Television Only

The COVID-19 pandemic won't completely deflate the Macy's Thanksgiving Day Parade, but there will be some major changes this year.

This year, viewers will have to watch the city's iconic 94th annual Macy's Thanksgiving Day Parade from their television screens only, Macy's and the City of NY announced Monday.

"It will not be the same parade we're used to", he said.

The event airs on NBC on Thursday, Nov. 26, from 9a.m. -noon in all time zones, Macy's said. "They're reinventing the event for this moment in history". In accordance with coronavirus restrictions, all performers will be required to maintain social distancing and wear face masks. The usual 2.5-mile route will be nixed this year and staging will be limited to the Herald Square area in Manhattan (of course, anyone with a window seat could still watch).

The number of participants in this year's event will be reduced by about 75% and their appearances will be staggered over two days, the news release said.

Macy's and New York City announced Monday that the 2020 Macy's Thanksgiving Day Parade will be modified for a mostly broadcast-only presentation. All participants will also have to be 18-years-old to take part in the parade.

"Under the unique challenges of these unparalleled times, we felt it was important to continue this cherished holiday tradition that has been the opening act to the holiday season for generations of families", Susan Tercero, executive producer of the Macy's Thanksgiving Day Parade, said in a prepared statement. High school and college marching bands that had been invited to perform will be deferred to 2021.

The Parade, which dates back to 1924, has consistently been a lucrative branding opportunity for marketers, which deploy a mix of balloons and floats that can cost as much as $200,000.

Macy's and the city previously worked to reinvent their iconic Fourth of July fireworks display over this past summer.

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