Published: Wed, September 16, 2020
Tech | By

Monster Energy behind Gods and Monsters name change

Monster Energy behind Gods and Monsters name change

However, when it stepped out from behind the curtain once more, the game had a facelift as a result of a late trademark opposition filed by the energy drink company. The response from Ubisoft about halfway through May mentioned that "Ubisoft denies that Opposer will be damaged by registration of Ubisoft's marks and denies that Opposer is entitled to any relief".

During the transmission of the last Ubisoft Forward, Ubisoft published a live featuring nearly 90 minutes of gameplay by Immortal Fenyx Rising.

According to Hoeg Law, Ubisoft could have fought against Monster Energy's allegations and would have won the battle. As a result, they just chose to rename the game into Immortals Fenyx Rising. The first Monster Hunter game released in 2004, two years after the Monster Energy brand was established, and it hasn't ever gone chasing Capcom. However, the game was held back before it was given a new name. And also I like the new era, Fenyx, and adjoining that epic adventure.


The legal filings, revealed by lawyer Richard Hoeg in the above video, show that Ubisoft's initial trademark filing for the name Gods and Monsters was submitted in June 2019, and opposed by Monster in April 2020.

We've contacted Ubisoft for comment.

However, it seems Ubisoft also faced opposition from the Monster Energy brand. The cases range from disputes with other food and beverage companies to seemingly completely unrelated businesses like toy manufacturers. The company even went after someone trying to sell dog treats called "Monster Bully Sticks", to which the maker of those dog treats basically responded that it is unlikely anyone would confuse a giant beef tendon for dogs to chew on with a can of Monster Energy.

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