Published: Wed, September 16, 2020

ViacomCBS names streamer Paramount+ as CBS All Access rebrand

ViacomCBS names streamer Paramount+ as CBS All Access rebrand

Revealed on Tuesday, the rebrand will replace the name of the existing CBS All Access service to "Paramount+" in the first half of 2021. There's also "Lioness", a spy drama based on a real-life Central Intelligence Agency program; a re-imagining of MTV's "Behind the Music;" "The Real Criminal Minds", a true-crime docu-series based on the CBS series; and a revival of BET's "The Game".

At launch, Paramount+ will have five new original series including "The Offer", a limited-event series about the making of "The Godfather" and "Lioness", a spy drama that follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down.

ViacomCBS has announced that its 2021 "super service" streamer will be called Paramount+.

ViacomCBS will also launch Paramount+ in global markets, starting with Australia, Latin America and the Nordics in 2021.

"The Game" ran for 9 seasons on The CW and BET between 2006 and 2015 and starred Tia Mowry, Pooch Hall, Wendy Raquel Robinson, Brandy Norwood, Coby Bell, Hosea Chanchez and Brittany Daniel. The rebranded service would also continue to promote the company's sports offerings, including its continual airing of NFL games as well as those from other leagues, like the NCAA and PGA.

CBS All Access is now offered as part of the first Apple TV+ bundle, which includes both the service and Showtime for an additional $9.99 per month. These users were also measurably younger than the service's overall average subscriber age, thanks in part to the addition of UEFA and other content.

CBS All Access has more than 20,000 episodes and movies, which will expand to 30,000.

"The response from consumers in just the early weeks of the service's expansion already illustrates the tremendous opportunity ahead of us in bringing these phenomenal ViacomCBS brands together in one premium streaming home under the new Paramount Plus name", said Marc DeBevoise, chief digital officer of ViacomCBS and president-CEO of ViacomCBS Digital, according to Variety.

ViacomCBS didn't announce any plans to change pricing when the new service goes live.

In August, ViacomCBS reported it had reached 16.2 million subscribers to its CBS All Access and Showtime OTT services, up 74% year-over-year. CBS All Access had also broke its own records for paid subscribers, streams and minutes watched in the quarter.

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