Published: Thu, February 18, 2021
Tech | By

News Corp signs multi-year news partnership deal with Google

News Corp signs multi-year news partnership deal with Google

However, Google has said blocking news links and news snippets from media publishers will have far-reaching effects on its code.

While Google has struck several deals with publishers in recent days, Easton argued that Facebook has a fundamentally different relationship with news.

The social media giant said in a blog post the move was in response to the federal government's proposed legislation to create a news media bargaining code.

On Thursday Facebook implemented its ban on Australians sharing or viewing news.

Facebook's announcement came the same day Google said it had reached a deal with Rupert Murdoch's News Corp., which owns Fox News and the Wall Street Journal, to pay for its journalism.

The law would force tech companies like Facebook and Google to negotiate with news providers to feature their content, but its own social media page has been caught in the firing line.

"We have been negotiating with Facebook in good faith and we remain willing to do a deal with them that provides a mutually beneficial outcome and ensures quality information is available to all Australians on their platform".

"We want Google and Facebook to stay in Australia but we have been very clear that if you do business in Australia, you need to comply with the laws passed by the elected parliament of this nation".

On the media front, Google recently agreed to a licensing arrangement in France under which the company pays news organizations for the use of their stories on its news platform.

Australian Prime Minister Scott Morrison said on Monday, Feb. 1, 2021, that Microsoft was confident that it could fill the void if Google carried out its threat to remove its search engine from Australia.

Gizmodo Australia has reached out to Facebook locally, asking whether satire news site content will continue to be banned on its platform in the future.

"On the other hand, publishers willingly choose to post news on Facebook, as it allows them to sell more subscriptions, grow their audiences and increase advertising revenue", Easton wrote.

Mr Murdoch, executive chairman of News Corp, has also accused the Silicon Valley platforms of "using their dominance to the detriment of many" and urged tech companies to pay for news content. "We will now prioritise investments to other countries".

"News Showcase now has partnerships with over 500 publications around the world, demonstrating the value this product can bring to our news partners and readers everywhere".

"In response to Australia's proposed new Media Bargaining law, Facebook will restrict publishers and people in Australia from sharing or viewing Australian and worldwide news content", the post said. Google called the law "unworkable" and stated that they would be withdrawing a few of their key services from Australia if the new regulations were enforced.

"It has always been incredibly hard for new players and publishers to build an audience on the platform since they made changes to their algorithm to focus on more personal news, but there are many other opportunities to grow an audience across other social platforms, through google and SEO as well as producing unique and engaging content".

The deal spans audio and video and News Corp will also get an ad revenue share from Google.

However, other publishers who rely on social media for traffic will be hit.

This should discourage both the platforms and media businesses from making unrealistic demands.

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